I was recently interviewed by Agencyspotter as a “Marketing Expert”.
It’s a smart tactic. Agencyspotter is primarily a company with a product to sell – not a media company. A smart person on their content team looked up the top “social CMOs”. Chief Marketing Officers who had strong followings either on twitter, their blog, email lists, etc. They are obviously reaching out to those fols, doing “expert interviews” and posting those interviews on their site.
It’s smart because it both gets them immediate unique content, but it also flatters the CMOs to share that content through their own social media channels (like I am doing right now).
In any case, they did it well, it was a solid, respectful interview and their write up is on-point.
Here is the full interview summary: