A Place For Mom was recently featured in Seattle Business Magazine based on an interview I did back in March. I was photographed at a local senior living community a few weeks ago with our CEO.
Since changing ownership three years ago, Seattle-based A Place for Mom has gone through an evolution, says Ed Nevraumont, Chief Marketing Officer. With 20,000 nationwide care partners, A Place for Mom is set to turn in another year of 40 percent annual revenue growth, he says. “When we first came on board, we worked on core infrastructure, such as upgrading the website and adding reporting systems. We’ve been getting traction in the past couple of years as the economy has improved and the demographics continue to change.”
A Place for Mom offers free consulting services in most U.S. urban centers to those seeking senior housing. The average client is a 57-year-old daughter of an aging parent. The parent may need help to either remain in his or her home or move to independent or assisted living or some other kind of care facility.
The company got a boost last year when it signed Joan Lunden, book author and former TV journalist, as its official spokesperson. Lunden shares her own experience of trying to find the right senior care option for her mother.
A Place for Mom generates revenue from fees charged to care centers and providers that are included in its membership referral roster. Nevraumont says three developments are producing substantial growth for the company: an aging population, the increasing sophistication of clients who may start a search sooner using the internet to find help, and a strong marketing plan.
A Place for Mom advisers who field calls from families seeking help are salaried and live in the markets they serve. Their job is to survey clients using a lengthy questionnaire and then refer them to one or more providers that fit their preferences, care needs and budget.
“Our biggest challenge is overcoming the general perception that senior housing is a terrible place to be,” Nevraumont says. “The fact is that they can be a wonderful place offering more friends, a community and great care. Part of our job is to help people deal with change, to understand that these are not depressing places.”
A big challenge at A Place for Mom is managing the growth, Nevraumont says. “As we add more advisers, we want to make sure we maintain a supportive infrastructure and hire quality people. We want to be the solution for families.”
The full article: