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	<title>Marketing is EasyGroupon, Hotels.com, Priceline and the Power of Scarcity &#8211; Marketing is Easy</title>
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		<title>Groupon, Hotels.com, Priceline and the Power of Scarcity</title>
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		<pubDate>Wed, 02 Jul 2014 02:24:58 +0000</pubDate>
		<dc:creator>Edward Nevraumont</dc:creator>
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				<description><![CDATA[I was in Groupon’s office in December 2010 when they received an offer from Google to buy the company for $5 Billion. They ended up turning down the offer and taking the company pubic at an even higher valuation, only to have it crash later when it became clear the company couldn’t sustain itself. The [&#8230;]]]></description>
			<content:encoded><![CDATA[I was in Groupon’s office in December 2010 when they received an offer from Google to buy the company for $5 Billion. They ended up turning down the offer and taking the company pubic at an even higher valuation, only to have it crash later when it became clear the company couldn’t sustain itself. The [&#8230;]]]></content:encoded>
	

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