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	<title>Marketing is EasyMarketing is Easy</title>
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	<link>https://marketingiseasy.com</link>
	<description>The Anti-Expert Expert</description>
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		<item>
		<title>How to do Marketing</title>
		<link>https://marketingiseasy.com/2016/03/03/how-to-do-marketing/</link>
		<comments>https://marketingiseasy.com/2016/03/03/how-to-do-marketing/#comments</comments>
		<pubDate>Thu, 03 Mar 2016 20:03:20 +0000</pubDate>
		<dc:creator>Edward Nevraumont</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://marketingiseasy.com/?p=400</guid>


				<description><![CDATA[As many of you know I am a huge fan of Byron Sharp’s marketing book, “How Brands Grow”. I have bought copies for all the marketing teams I have led and most of the peers I have worked with who expressed an interest in what I do. I have always said it is the best [&#8230;]]]></description>
			<content:encoded><![CDATA[As many of you know I am a huge fan of Byron Sharp’s marketing book, “How Brands Grow”. I have bought copies for all the marketing teams I have led and most of the peers I have worked with who expressed an interest in what I do. I have always said it is the best [&#8230;]]]></content:encoded>
	

		<wfw:commentRss>https://marketingiseasy.com/2016/03/03/how-to-do-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
				<post-id xmlns="com-wordpress:feed-additions:1">400</post-id>	</item>
		<item>
		<title>Book Recomendations</title>
		<link>https://marketingiseasy.com/2016/02/01/book-recomendations/</link>
		<comments>https://marketingiseasy.com/2016/02/01/book-recomendations/#respond</comments>
		<pubDate>Mon, 01 Feb 2016 04:00:52 +0000</pubDate>
		<dc:creator>Edward Nevraumont</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://marketingiseasy.com/?p=395</guid>


				<description><![CDATA[I have written a few book reviews over the years. Here is my piece on what I think is the most important marketing book to read: How Brands Grow. Here is a piece on the three books I assigned to my Online Marketing &#38; Analytics class at UW MBA. Today’s post is for those who [&#8230;]]]></description>
			<content:encoded><![CDATA[I have written a few book reviews over the years. Here is my piece on what I think is the most important marketing book to read: How Brands Grow. Here is a piece on the three books I assigned to my Online Marketing &#38; Analytics class at UW MBA. Today’s post is for those who [&#8230;]]]></content:encoded>
	

		<wfw:commentRss>https://marketingiseasy.com/2016/02/01/book-recomendations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
				<post-id xmlns="com-wordpress:feed-additions:1">395</post-id>	</item>
		<item>
		<title>Investment is Easy</title>
		<link>https://marketingiseasy.com/2016/01/25/investment-is-easy/</link>
		<comments>https://marketingiseasy.com/2016/01/25/investment-is-easy/#respond</comments>
		<pubDate>Mon, 25 Jan 2016 04:23:34 +0000</pubDate>
		<dc:creator>Edward Nevraumont</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://marketingiseasy.com/?p=388</guid>


				<description><![CDATA[Last night a friend told me how his investment advisor called him up to tell him his investments were up +14% year-to-date. That’s pretty amazing given the market as a whole is down -11%. He was understandably very impressed with his advisor. “Even better,” he told me, “I don’t pay any fees to him at [&#8230;]]]></description>
			<content:encoded><![CDATA[Last night a friend told me how his investment advisor called him up to tell him his investments were up +14% year-to-date. That’s pretty amazing given the market as a whole is down -11%. He was understandably very impressed with his advisor. “Even better,” he told me, “I don’t pay any fees to him at [&#8230;]]]></content:encoded>
	

		<wfw:commentRss>https://marketingiseasy.com/2016/01/25/investment-is-easy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
				<post-id xmlns="com-wordpress:feed-additions:1">388</post-id>	</item>
		<item>
		<title>Interviews vs Performance Reviews in Consulting</title>
		<link>https://marketingiseasy.com/2016/01/19/interviews-vs-performance-reviews-in-consulting/</link>
		<comments>https://marketingiseasy.com/2016/01/19/interviews-vs-performance-reviews-in-consulting/#comments</comments>
		<pubDate>Tue, 19 Jan 2016 06:14:20 +0000</pubDate>
		<dc:creator>Edward Nevraumont</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://marketingiseasy.com/?p=386</guid>


				<description><![CDATA[I have shifted focus on my book. When I started this blog my plan was to write a book on analytical and data-driven marketing. I may still finish that book someday. But as I wrote and thought about content I realized I had something broader I wanted to share. My biggest disagreement with the accepted [&#8230;]]]></description>
			<content:encoded><![CDATA[I have shifted focus on my book. When I started this blog my plan was to write a book on analytical and data-driven marketing. I may still finish that book someday. But as I wrote and thought about content I realized I had something broader I wanted to share. My biggest disagreement with the accepted [&#8230;]]]></content:encoded>
	

		<wfw:commentRss>https://marketingiseasy.com/2016/01/19/interviews-vs-performance-reviews-in-consulting/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
				<post-id xmlns="com-wordpress:feed-additions:1">386</post-id>	</item>
		<item>
		<title>How to Market a Country</title>
		<link>https://marketingiseasy.com/2016/01/11/how-to-market-a-country/</link>
		<comments>https://marketingiseasy.com/2016/01/11/how-to-market-a-country/#respond</comments>
		<pubDate>Mon, 11 Jan 2016 19:48:15 +0000</pubDate>
		<dc:creator>Edward Nevraumont</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://marketingiseasy.com/?p=382</guid>


				<description><![CDATA[(Hint: Make the visa process easier, not harder) Last year I was approached by Dubai (The Emirate) to be their CMO. They were looking for someone who could make Dubai the number one destination on the planet by 2020 (they were currently #5). It was very interesting opportunity, but ultimately I did not move my [&#8230;]]]></description>
			<content:encoded><![CDATA[(Hint: Make the visa process easier, not harder) Last year I was approached by Dubai (The Emirate) to be their CMO. They were looking for someone who could make Dubai the number one destination on the planet by 2020 (they were currently #5). It was very interesting opportunity, but ultimately I did not move my [&#8230;]]]></content:encoded>
	

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		<slash:comments>0</slash:comments>
				<post-id xmlns="com-wordpress:feed-additions:1">382</post-id>	</item>
		<item>
		<title>Media Mention: Marketing to Boomers</title>
		<link>https://marketingiseasy.com/2015/08/02/media-mention-marketing-to-boomers/</link>
		<comments>https://marketingiseasy.com/2015/08/02/media-mention-marketing-to-boomers/#comments</comments>
		<pubDate>Sun, 02 Aug 2015 18:17:34 +0000</pubDate>
		<dc:creator>Edward Nevraumont</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://marketingiseasy.com/?p=370</guid>


				<description><![CDATA[This is an older one. CIO.com published an article on how to market to baby boomers and asked my advice. I told them to focus on the simple stuff. Here was the quote they used: Don&#8217;t discount the power of the telephone, says Edward Nevraumont, CMO, A Place for Mom, which connects families to senior care. [&#8230;]]]></description>
			<content:encoded><![CDATA[This is an older one. CIO.com published an article on how to market to baby boomers and asked my advice. I told them to focus on the simple stuff. Here was the quote they used: Don&#8217;t discount the power of the telephone, says Edward Nevraumont, CMO, A Place for Mom, which connects families to senior care. [&#8230;]]]></content:encoded>
	

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		<slash:comments>4</slash:comments>
				<post-id xmlns="com-wordpress:feed-additions:1">370</post-id>	</item>
		<item>
		<title>AgeTech West Keynote</title>
		<link>https://marketingiseasy.com/2015/07/26/agetech-west-keynote/</link>
		<comments>https://marketingiseasy.com/2015/07/26/agetech-west-keynote/#respond</comments>
		<pubDate>Sun, 26 Jul 2015 18:19:46 +0000</pubDate>
		<dc:creator>Edward Nevraumont</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://marketingiseasy.com/?p=377</guid>


				<description><![CDATA[Last year I shared the stage with Cathy (Head of Industry at Google) at AgeTech West. My section of the keynote was on how technology was changing the way senior living communities need to use marketing and sales. The video quality is pretty terrible, but the sound turned out alright. Enjoy:]]></description>
			<content:encoded><![CDATA[Last year I shared the stage with Cathy (Head of Industry at Google) at AgeTech West. My section of the keynote was on how technology was changing the way senior living communities need to use marketing and sales. The video quality is pretty terrible, but the sound turned out alright. Enjoy:]]></content:encoded>
	

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		<slash:comments>0</slash:comments>
				<post-id xmlns="com-wordpress:feed-additions:1">377</post-id>	</item>
		<item>
		<title>Media Mention: Content Strategy</title>
		<link>https://marketingiseasy.com/2015/07/19/media-mention-content-strategy/</link>
		<comments>https://marketingiseasy.com/2015/07/19/media-mention-content-strategy/#respond</comments>
		<pubDate>Sun, 19 Jul 2015 18:11:17 +0000</pubDate>
		<dc:creator>Edward Nevraumont</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://marketingiseasy.com/?p=367</guid>


				<description><![CDATA[Newscred published a piece a while back on advice from CMOs on Content Strategy. Their spin was that Content Marketing was the most important thing in marketing. I disagreed but they still put my quotes in the piece: While content marketing is imperative in any marketing strategy, it can’t be done without first understanding the [&#8230;]]]></description>
			<content:encoded><![CDATA[Newscred published a piece a while back on advice from CMOs on Content Strategy. Their spin was that Content Marketing was the most important thing in marketing. I disagreed but they still put my quotes in the piece: While content marketing is imperative in any marketing strategy, it can’t be done without first understanding the [&#8230;]]]></content:encoded>
	

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		<slash:comments>0</slash:comments>
				<post-id xmlns="com-wordpress:feed-additions:1">367</post-id>	</item>
		<item>
		<title>Sketch Comedy with Kevin MacDonald</title>
		<link>https://marketingiseasy.com/2015/07/12/sketch-comedy-with-kevin-macdonald/</link>
		<comments>https://marketingiseasy.com/2015/07/12/sketch-comedy-with-kevin-macdonald/#respond</comments>
		<pubDate>Sun, 12 Jul 2015 17:56:53 +0000</pubDate>
		<dc:creator>Edward Nevraumont</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Video]]></category>
		<guid isPermaLink="false">http://marketingiseasy.com/?p=375</guid>


				<description><![CDATA[This is definitely NOT a Marketing post. Back in March I had the opportunity to take a sketch-writing workshop with Kevin MacDonald (of Kids in the Hall fame). We spent the day learning his techniques, then went up on stage with a random group to do a single improv sketch. We spent the rest of [&#8230;]]]></description>
			<content:encoded><![CDATA[This is definitely NOT a Marketing post. Back in March I had the opportunity to take a sketch-writing workshop with Kevin MacDonald (of Kids in the Hall fame). We spent the day learning his techniques, then went up on stage with a random group to do a single improv sketch. We spent the rest of [&#8230;]]]></content:encoded>
	

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		<slash:comments>0</slash:comments>
				<post-id xmlns="com-wordpress:feed-additions:1">375</post-id>	</item>
		<item>
		<title>Personalization is BS [the video]</title>
		<link>https://marketingiseasy.com/2015/06/28/personalization-is-bs-the-video/</link>
		<comments>https://marketingiseasy.com/2015/06/28/personalization-is-bs-the-video/#respond</comments>
		<pubDate>Sun, 28 Jun 2015 17:51:16 +0000</pubDate>
		<dc:creator>Edward Nevraumont</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Video]]></category>
		<guid isPermaLink="false">http://marketingiseasy.com/?p=373</guid>


				<description><![CDATA[Last month I had the honor of speaking at TechTO, a monthly tech event in Toronto Canada. Each speech is only 5 minutes followed by 5 minutes of questions. I decided to do a short speech on how Personalization isn&#8217;t all it&#8217;s cracked up to be. I thought it went very well. The Q&#38;A afterwards [&#8230;]]]></description>
			<content:encoded><![CDATA[Last month I had the honor of speaking at TechTO, a monthly tech event in Toronto Canada. Each speech is only 5 minutes followed by 5 minutes of questions. I decided to do a short speech on how Personalization isn&#8217;t all it&#8217;s cracked up to be. I thought it went very well. The Q&#38;A afterwards [&#8230;]]]></content:encoded>
	

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		<slash:comments>0</slash:comments>
				<post-id xmlns="com-wordpress:feed-additions:1">373</post-id>	</item>
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