Personalization is BS [the video]

Last month I had the honor of speaking at TechTO, a monthly tech event in Toronto Canada. Each speech is only 5 minutes followed by 5 minutes of questions. I decided to do a short speech on how Personalization isn’t all it’s cracked up to be. I thought it went very well. The Q&A afterwards was also valuable.

Here is the full 10 minute video:

Please note: I reserve the right to delete comments that are offensive or off-topic.