This is an older one. CIO.com published an article on how to market to baby boomers and asked my advice. I told them to focus on the simple stuff. Here was the quote they used:

Don’t discount the power of the telephone, says Edward Nevraumont, CMO, A Place for Mom, which connects families to senior care. “Even Expedia still does 25 percent of its bookings over the phone. The internet is great for a lot of things (including keeping costs down), but it’s almost always worth it to make it easy for someone to pick up the phone and call you to help complete a transaction.”

 Here is the full article: http://www.cio.com/article/2684305/online-marketing/9-digital-marketing-strategies-to-woo-baby-boomers.html