I have just published the second write-up of “the book”: Why every product is either a Tylenol or a Vitamin – and why it’s important for you to know what your product is. Take a look and let me know what you think.

I have turned off Comments on the “Book” Pages, but I’m not convinced that is the right choice. For now, I will have a blog post for every section of the book (sometimes more than one), and you can make comments on that section on the blog. But it seems like a clunky solution.

Please comment below on either the choice of not having comments on the book, or specific comments on the Tylenol vs Vitamin theory.

I’m especially interested if there is something you disagree with on the T-vs-V theory or it’s execution.

The biggest value for me in writing this book “live” is the ability to have a discussion about it. I want to learn from my readers to understand what is resonating and what is not. One of you asked me if I plan on editing the “book” pages after they are published. The answer is “Yes, absolutely.” I expect those pages to change and evolve dramatically over time – which is the key reason why I don’t have comments on those pages. They could potentially begin referring to content that no longer exists. I would imagine I may even eliminate a page completely and incorporate that content into other pages. Sharp readers may have already noticed that the Table of Contents is different than it was last week. Contrast that with this blog where I plan on following the traditional convention on leaving everything written here without changes (or if I make changes to call them out specifically at the end of the post – fixing spelling errors for example).

Thank you again for taking the time to read. So far I am 1-for-1 on publishing new content weekly. Your readership is what will motivate me to keep up the pace.