This was the original introduction on the homepage of the blog. Today I updated it with a new homepage, but I wanted to keep this short introduction on the blog so I could link to it as necessary.
Three things I believe
- If you think marketing is hard, you are likely ignorant (not stupid)
- The most fundamental job of a CMO is to understand Customer Lifetime Value, but new customers are far more important than existing customers
- Brand marketing is very important but measuring it is mostly a waste of time
I will provide more background on each of those beliefs in the future. When I do I will link to them from this post.