This is definitely NOT a Marketing post.
Back in March I had the opportunity to take a sketch-writing workshop with Kevin MacDonald (of Kids in the Hall fame). We spent the day learning his techniques, then went up on stage with a random group to do a single improv sketch. We spent the rest of the day workshopping that scene to turn it into a performance-ready sketch. That evening we performed the sketch to a paying audience.
You won’t learn any marketing from the following video: